Reiss
Featured Reiss projects
This week's top Reiss projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Reiss · The Wrong Number
Reiss presents The Wrong Number, a vertical video campaign that explores urban narratives set against the backdrop of London streets. Through a cinematic lens, the piece follows a central character moving past heritage architecture and traditional city landmarks. The production leans into a warm, analogue aesthetic to highlight the brand's classic tailoring and outerwear. By utilising natural light and distinct colour grading, the project maintains a metropolitan mood suited for high-street fashion storytelling. Production for this piece was handled by Presence.
Reiss · The Crossing
Reiss presents The Crossing, a commercial editorial campaign that documents urban life through a series of rhythmic, live-action vignettes. Set against a backdrop of classic architecture and café scenes, the film captures candid moments of movement and stillness in a city environment. The project leans into a nostalgic aesthetic, utilizing natural light and a desaturated color palette to maintain a cinematic quality throughout the vertical video sequence. Production for the project was led by Presence.
Project Reiss · Tom Daley Collection
The Tom Daley Collection for Reiss serves as a focused editorial showcase of knitwear design, anchored by athletic portraiture. Photographer Alex Moro captures the collection through a range of lighting techniques, moving between high-contrast chiaroscuro compositions and soft, directional studio lighting that accentuates textile textures. Featuring Tom Daley, the campaign emphasizes the craftsmanship of the garments, from intricate crochet paneling to open-weave knits. Hair styling by Brady Lea maintains a clean, contemporary aesthetic throughout the series, ensuring the focus remains on the structural detail of the apparel against minimal studio backdrops.
Project Reiss · Reiss Kids Fall 2024
The Reiss Kids Fall 2024 campaign, captured by photographer Alex Moro, presents a collection of observational portraits and lifestyle imagery that blend interior and coastal settings. The project leans into a nostalgic, candid aesthetic, featuring children in a range of seasonal knitwear and tailored outerwear. Utilizing a mix of colour and monochrome photography, the campaign relies on natural light to highlight textures in tweed, denim, and wool. Compositional techniques such as diptychs and split-format layouts are employed throughout, contrasting quiet, documentary-style interactions with the expansive, wind-swept landscapes of sandy beaches and coastal grass. The work maintains a grounded, earthy atmosphere that emphasises the tactile quality of the apparel and the natural environments in which the imagery was produced.
Project Reiss · Reiss
The latest campaign for Reiss epitomizes the brand's commitment to timeless elegance within the luxury fashion sector, leaning heavily into a refined aesthetic that balances architectural precision with soft, organic textures. Captured through the lens of photographer Turkina Faso, this editorial collection favors natural light to wash over a palette of cream, olive, and terracotta, creating a visual narrative that feels both intimate and expansive. The photography utilizes a classic editorial approach, emphasizing the interplay between the structured silhouettes of tailored double-breasted blazers and the fluid grace of minimalist dresses. By focusing on portraits that prioritize negative space and clean, light-filled interiors, the work effectively highlights the tactile quality of the materials, from plush velvet tuxedo jackets to the intricate sheen of brushed gold accessories. Each frame is a masterclass in controlled composition, where depth and atmosphere are achieved through subtle techniques like soft bokeh and balanced, deliberate framing. The result is a sophisticated portrait series that avoids the noise of overt commercialism in favor of a quiet, enduring allure. By stripping away extraneous detail, the project centers the viewer on the interplay between form and light, perfectly reinforcing the Reiss identity as a purveyor of high-end, contemporary style that feels as effortless as it is expertly considered.
Project Reiss · Reiss Denim S/S 26
The Reiss Denim S/S 26 collection campaign masterfully bridges the gap between everyday ease and high-end refinement, positioning the luxury fashion house as a leader in elevated essentialism. Through a series of carefully composed portraits, photographer Barry Craske leans into a minimalist studio aesthetic that prioritizes texture and silhouette above all else. The imagery relies on the interplay of light—utilizing both soft natural light and precise studio strobe setups—to accentuate the crisp structure of oversized cotton, delicate lace trim, and deep indigo denim. Fashion editor and stylist Dominic Shearer curates a wardrobe that feels both contemporary and timeless, pairing wide-leg trousers and utility-focused corduroy with effortless grace. The campaign aesthetic reads as an exercise in editorial minimalism, ensuring the focus remains entirely on the garment quality and the fluid movement of the fabrics. With seamless hair styling by Wilson Fok and polished makeup by Oonah Anderson, the visuals exude a clean, intentional energy. This commercial project successfully balances aspirational fashion imagery with the functional appeal required for seasonal retail, proving that denim can serve as the cornerstone of a luxury wardrobe when executed with such disciplined creative vision. The result is a cohesive, high-quality narrative that reinforces the brand’s commitment to sophisticated tailoring and modern, long-lasting design.
Project Reiss · Reiss 2026
The Reiss 2026 collection campaign masterfully bridges the gap between heritage tailoring and a contemporary, minimalist aesthetic. Under the precise lens of photographer Turkina Faso, the project captures a series of editorial portraits that prioritize structural integrity and fabric texture above all else. By utilizing soft light to accentuate the rich grain of leather and the delicate interplay of crochet trim, the imagery evokes a sense of polished serenity. The visual narrative relies on clean, architectural compositions that allow the garments—ranging from bold yellow suede jackets to refined olive green midi dresses—to take center stage. With the expertise of hair stylist Nicola Harrowell and makeup artist Oonah Anderson, the subjects maintain a cohesive, high-fashion look that feels both grounded and aspirational. This commercial work leans into a deliberate, understated elegance, utilizing live-action technique to breathe life into the modern silhouette. The neutral, light-filled environments serve as an ideal backdrop for the collection’s sophisticated color palette, successfully positioning Reiss within the broader landscape of luxury fashion houses. By stripping away extraneous detail, the campaign forces a closer look at the intentionality behind every stitch, ensuring that the brand’s identity remains sharp, current, and impeccably curated for the modern wardrobe.
Reiss, Royal Ballet · Pas de Deux
Reiss and the Royal Ballet present Pas de Deux, a collaborative project that explores the intersection of high street fashion and classical dance culture. The film observes the discipline of ballet through a series of vignettes spanning backstage preparation and formal studio rehearsals. Produced by Lobster Creative with a soundscape by Cedar, the piece moves through intimate moments of dancers adjusting ribbon shoes and rehearsing complex choreography. The aesthetic relies on a blend of analogue film textures and natural daylight, utilizing atmospheric framing to capture the motion of performance.
Reiss · The Bus Stop
Reiss presents 'The Bus Stop,' a high-street fashion video campaign that captures a transport-focused narrative. Set against the backdrop of an urban city street and the interior of a bus, the project leans into a 1970s aesthetic through its deliberate color grading and composition. The production, supported by Presence, utilizes natural light to frame the collection within a cinematic editorial mood. The sequence moves from exterior city shots to the interior of a bus cabin, contrasting the urban environment with the patterned upholstery of the commute.
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