Reiss

Reiss · The Wrong Number

Reiss · The Crossing

Reiss · Tom Daley Collection

The Tom Daley Collection for Reiss serves as a focused editorial showcase of knitwear design, anchored by athletic portraiture. Photographer Alex Moro captures the collection through a range of lighting techniques, moving between high-contrast chiaroscuro compositions and soft, directional studio lighting that accentuates textile textures. Featuring Tom Daley, the campaign emphasizes the craftsmanship of the garments, from intricate crochet paneling to open-weave knits. Hair styling by Brady Lea maintains a clean, contemporary aesthetic throughout the series, ensuring the focus remains on the structural detail of the apparel against minimal studio backdrops.

Reiss · Reiss Kids Fall 2024

The Reiss Kids Fall 2024 campaign, captured by photographer Alex Moro, presents a collection of observational portraits and lifestyle imagery that blend interior and coastal settings. The project leans into a nostalgic, candid aesthetic, featuring children in a range of seasonal knitwear and tailored outerwear. Utilizing a mix of colour and monochrome photography, the campaign relies on natural light to highlight textures in tweed, denim, and wool. Compositional techniques such as diptychs and split-format layouts are employed throughout, contrasting quiet, documentary-style interactions with the expansive, wind-swept landscapes of sandy beaches and coastal grass. The work maintains a grounded, earthy atmosphere that emphasises the tactile quality of the apparel and the natural environments in which the imagery was produced.

Reiss · Reiss

The latest campaign for Reiss epitomizes the brand's commitment to timeless elegance within the luxury fashion sector, leaning heavily into a refined aesthetic that balances architectural precision with soft, organic textures. Captured through the lens of photographer Turkina Faso, this editorial collection favors natural light to wash over a palette of cream, olive, and terracotta, creating a visual narrative that feels both intimate and expansive. The photography utilizes a classic editorial approach, emphasizing the interplay between the structured silhouettes of tailored double-breasted blazers and the fluid grace of minimalist dresses. By focusing on portraits that prioritize negative space and clean, light-filled interiors, the work effectively highlights the tactile quality of the materials, from plush velvet tuxedo jackets to the intricate sheen of brushed gold accessories. Each frame is a masterclass in controlled composition, where depth and atmosphere are achieved through subtle techniques like soft bokeh and balanced, deliberate framing. The result is a sophisticated portrait series that avoids the noise of overt commercialism in favor of a quiet, enduring allure. By stripping away extraneous detail, the project centers the viewer on the interplay between form and light, perfectly reinforcing the Reiss identity as a purveyor of high-end, contemporary style that feels as effortless as it is expertly considered.

Reiss · Reiss Denim S/S 26

The Reiss Denim S/S 26 collection campaign masterfully bridges the gap between everyday ease and high-end refinement, positioning the luxury fashion house as a leader in elevated essentialism. Through a series of carefully composed portraits, photographer Barry Craske leans into a minimalist studio aesthetic that prioritizes texture and silhouette above all else. The imagery relies on the interplay of light—utilizing both soft natural light and precise studio strobe setups—to accentuate the crisp structure of oversized cotton, delicate lace trim, and deep indigo denim. Fashion editor and stylist Dominic Shearer curates a wardrobe that feels both contemporary and timeless, pairing wide-leg trousers and utility-focused corduroy with effortless grace. The campaign aesthetic reads as an exercise in editorial minimalism, ensuring the focus remains entirely on the garment quality and the fluid movement of the fabrics. With seamless hair styling by Wilson Fok and polished makeup by Oonah Anderson, the visuals exude a clean, intentional energy. This commercial project successfully balances aspirational fashion imagery with the functional appeal required for seasonal retail, proving that denim can serve as the cornerstone of a luxury wardrobe when executed with such disciplined creative vision. The result is a cohesive, high-quality narrative that reinforces the brand’s commitment to sophisticated tailoring and modern, long-lasting design.

Reiss · Reiss 2026

The Reiss 2026 collection campaign masterfully bridges the gap between heritage tailoring and a contemporary, minimalist aesthetic. Under the precise lens of photographer Turkina Faso, the project captures a series of editorial portraits that prioritize structural integrity and fabric texture above all else. By utilizing soft light to accentuate the rich grain of leather and the delicate interplay of crochet trim, the imagery evokes a sense of polished serenity. The visual narrative relies on clean, architectural compositions that allow the garments—ranging from bold yellow suede jackets to refined olive green midi dresses—to take center stage. With the expertise of hair stylist Nicola Harrowell and makeup artist Oonah Anderson, the subjects maintain a cohesive, high-fashion look that feels both grounded and aspirational. This commercial work leans into a deliberate, understated elegance, utilizing live-action technique to breathe life into the modern silhouette. The neutral, light-filled environments serve as an ideal backdrop for the collection’s sophisticated color palette, successfully positioning Reiss within the broader landscape of luxury fashion houses. By stripping away extraneous detail, the campaign forces a closer look at the intentionality behind every stitch, ensuring that the brand’s identity remains sharp, current, and impeccably curated for the modern wardrobe.

Reiss, Royal Ballet · Pas de Deux

Reiss · The Bus Stop