Reiss: Reiss Kids Fall 2024

Oct 2024

The Reiss Kids Fall 2024 campaign, captured by photographer Alex Moro, presents a collection of observational portraits and lifestyle imagery that blend interior and coastal settings. The project leans into a nostalgic, candid aesthetic, featuring children in a range of seasonal knitwear and tailored outerwear. Utilizing a mix of colour and monochrome photography, the campaign relies on natural light to highlight textures in tweed, denim, and wool. Compositional techniques such as diptychs and split-format layouts are employed throughout, contrasting quiet, documentary-style interactions with the expansive, wind-swept landscapes of sandy beaches and coastal grass. The work maintains a grounded, earthy atmosphere that emphasises the tactile quality of the apparel and the natural environments in which the imagery was produced.

Editorial, Horizontal

Analogue / film, Natural light

Advertising Campaign