Red Cross
Featured Red Cross projects
This week's top Red Cross projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Uber, Red Cross · Clothing Drive
Uber and Red Cross collaborate on the Clothing Drive campaign, a video project encouraging community participation through personal wardrobe donations. Featuring Cody Simpson, the production focuses on the process of sorting and preparing garments for charity. The commercial, produced by Poem and featuring post-production from Mint Films, uses a live-action technique to capture a intimate look at the donation process. The campaign emphasizes the act of giving back within a horizontal video format.
Red Cross · Hope
The Red Cross project titled Hope is a public awareness campaign that unfolds through a narrative sequence centered on the resilience of human connection. The film captures a moment between a driver and a child, utilizing natural light and a cinematic approach to ground the story in a documentary aesthetic. Produced by Blur and represented by Rabbit, the film employs live-action techniques and a desaturated palette to maintain a quiet, observation-led tone. The work functions as a focused exploration of care within a transient, open-landscape setting.
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