Red Cross
Hope
Brand
ProjectHope
Date
Jan 2025
Description
Red Cross presents Hope, a narrative project within the Public Awareness sector. The campaign features a sequence depicting an emotional moment between a driver and a child, captured through a cinematic documentary lens. Utilizing natural light to illuminate the interior of the vehicle, the production emphasizes human resilience through a live-action technique. The film was produced by Blur, with representation provided by Rabbit. The visuals maintain a desaturated aesthetic across its horizontal format.
Style
Documentary, Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Public Awareness
Context
Advertising Campaign
Associated creatives
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