Qasimi
Featured Qasimi projects
This week's top Qasimi projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Qasimi · Qasimi S/S 2025 Campaign
The Qasimi S/S 2025 campaign presents a series of editorial portraits that focus on the architectural silhouettes and artistic detailing of the collection. Photographed by Andrew Vowles with art direction by Olu Odukoya and fashion styling by Raphael Hirsch, the project highlights contemporary tailoring against raw, textured backdrops including concrete and weathered surfaces. The imagery leans into a minimalist aesthetic, utilizing natural light and an earthy, neutral colour palette to define the structure of the garments. The production features hair styling by Roxane Attard and makeup by Kirstin Piggott, with casting directed by Shelley Durkan under the creative lead of designer Sheikha Hoor Al Qasimi. Set design for the editorial was provided by Georgia Currell.
Project Qasimi · QASIMI Content shoot – web / social
This fashion content shoot for Qasimi delivers a refined series of images that explore the intersections of contemporary menswear, intricate textile detailing, and industrial architecture. Featuring model Zaram Obasi, the project leans into a raw, tactile aesthetic through the use of analogue film and natural light to capture the collection’s focus on structured silhouettes and layered fringe overlays. Photographer Davit Giorgadze, alongside art director Nicolas Santos and fashion stylist Raphael Hirsch, crafts an editorial narrative that moves between stark, concrete-focused portraiture and moody, cinematic outdoor scenes. The resulting imagery emphasizes the brand’s minimalist sensibilities while highlighting the complexity of its materials, from botanical beading to textured denim and quilted fabrics.
Project Qasimi · Qasimi F/W 24 Lookbook
The Qasimi Fall/Winter 2024 lookbook presents a focused exploration of sculptural tailoring and monochromatic volumes. Photographed by Thue Nørgaard, the series emphasizes the fluid drape and intricate surface textures of the collection, ranging from quilted organic wave patterns to lustrous metallic finishes. Art direction by Jamie Reid provides a consistent visual framework, utilizing soft, diffused studio lighting and minimal gradient backdrops to foreground the collection’s architectural silhouettes. The editorial series, featuring models Edna Karibwami and Goy Michael, highlights a contemporary approach to classic garment construction. Styling by Raphael Hirsch leans into expansive wide-leg trousers, oversized cocoon tunics, and belted ensembles, creating a series of clean, minimalist compositions. Hair styling by Shiori Takahashi and makeup by Crystabel Efemena Riley maintain a polished, neutral aesthetic that allows the structural elements of the designs to remain the primary focus.
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