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·Qasimi S/S 2025 Campaign

Man wearing a black garment with a painted landscape panel, posed next to a metal chair against a textured wall.

Man wearing a tailored beige blazer, vest, and trousers against a textured neutral background for Qasimi

Model in a black cowl-neck top and wide-leg trousers posing against a textured wall with red shoes.

Model wearing a white dress with a graphic print seated on a chair against a textured concrete wall.

Model wearing a grey coat and white boots against a textured pink wall with climbing vines for Qasimi Spring/Summer 2025.

Man wearing a light blue crewneck sweater and matching trousers seated against a textured concrete wall.

Model in a draped light blue sleeveless top and skirt standing against a concrete wall for Qasimi

Qasimi Qasimi S/S 2025 Campaign 2025

About

The Qasimi S/S 2025 campaign presents a series of editorial portraits that focus on the architectural silhouettes and artistic detailing of the collection. Photographed by Andrew Vowles with art direction by Olu Odukoya and fashion styling by Raphael Hirsch, the project highlights contemporary tailoring against raw, textured backdrops including concrete and weathered surfaces. The imagery leans into a minimalist aesthetic, utilizing natural light and an earthy, neutral colour palette to define the structure of the garments. The production features hair styling by Roxane Attard and makeup by Kirstin Piggott, with casting directed by Shelley Durkan under the creative lead of designer Sheikha Hoor Al Qasimi. Set design for the editorial was provided by Georgia Currell.