Qasimi

Feb 2025

The Qasimi Spring/Summer 2025 campaign explores a minimalist aesthetic within the designer fashion space. Centered on structural tailoring and architectural drapery, the visuals lean into a raw, earthy palette set against weathered concrete and mottled textures. The execution balances clean, deliberate lines with artistic garment details, such as vibrant landscape panels and subtle feathered accents. Photographed by Andrew Vowles, the campaign features art direction by Olu Odukoya and fashion styling by Raphael Hirsch. The editorial approach relies on soft, natural light to emphasize the tactile quality of the collection’s fabrics and silhouettes. The production includes hair styling by Roxane Attard, makeup artistry by Kirstin Piggott, casting by Shelley Durkan, and set design by Georgia Currell under the direction of designer Sheikha Hoor Al Qasimi.

Editorial, Vertical, Clean

Designer Fashion

Advertising Campaign