Qasimi: Qasimi S/S 2025 Campaign

Feb 2025

The Qasimi S/S 2025 campaign presents a series of editorial portraits that focus on the architectural silhouettes and artistic detailing of the collection. Photographed by Andrew Vowles with art direction by Olu Odukoya and fashion styling by Raphael Hirsch, the project highlights contemporary tailoring against raw, textured backdrops including concrete and weathered surfaces. The imagery leans into a minimalist aesthetic, utilizing natural light and an earthy, neutral colour palette to define the structure of the garments. The production features hair styling by Roxane Attard and makeup by Kirstin Piggott, with casting directed by Shelley Durkan under the creative lead of designer Sheikha Hoor Al Qasimi. Set design for the editorial was provided by Georgia Currell.

Editorial, Vertical, Clean

Advertising Campaign