Qasimi

Jan 2024

This content series for Qasimi spans a diverse collection of web and social assets, capturing a refined, contemporary menswear vision. With art direction by Nicolas Santos and photography by Davit Giorgadze, the project utilises an editorial, documentary-style approach to highlight the tactile textures of the collection. Styling by Raphael Hirsch brings focus to layered fringe details, intricate embroidery, and versatile denim, set against backdrops ranging from industrial architectural grids to raw, organic forest landscapes. The visuals lean into an analogue film aesthetic, enhanced by soft natural light and moody chromatic shifts that emphasize the brand’s minimalist silhouettes and artisanal details.

Editorial, Vertical

Natural light, Analogue / film

Designer Fashion