Qasimi: QASIMI Content shoot – web / social

Jan 2024

This fashion content shoot for Qasimi delivers a refined series of images that explore the intersections of contemporary menswear, intricate textile detailing, and industrial architecture. Featuring model Zaram Obasi, the project leans into a raw, tactile aesthetic through the use of analogue film and natural light to capture the collection’s focus on structured silhouettes and layered fringe overlays. Photographer Davit Giorgadze, alongside art director Nicolas Santos and fashion stylist Raphael Hirsch, crafts an editorial narrative that moves between stark, concrete-focused portraiture and moody, cinematic outdoor scenes. The resulting imagery emphasizes the brand’s minimalist sensibilities while highlighting the complexity of its materials, from botanical beading to textured denim and quilted fabrics.

Editorial, Vertical

Natural light, Analogue / film