Powerade presents The Vault, an athletic campaign featuring gymnast Simone Biles. The film captures an intimate, focused look at elite performance, set within the environment of a training gymnasium.
Produced by Somesuch with creative oversight from Ogilvy North America, the piece employs cinematic framing and low-key lighting to emphasize the intensity of the athlete’s training regimen. This vertical, live-action work focuses on high-contrast visuals to build an atmospheric aesthetic.
