Politix
Featured Politix projects
This week's top Politix projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Politix · HS24 'Summer Looks Different' Campaign
The Politix HS24 'Summer Looks Different' campaign presents a series of studio portraits showcasing the label's seasonal menswear collection. Captured by photographer Simon Lekias with creative direction from Keenan Motto, the campaign features a variety of tailored looks ranging from structured blazers and suits to textured knitwear and short-sleeve polos. The execution relies on a clean, commercial aesthetic characterized by neutral grey and white backdrops. By utilizing consistent studio lighting and bold, integrated typography, the project maintains a focused lens on fabric textures and garment silhouettes. The imagery serves as a direct representation of contemporary fashion advertising.
Project Politix · Fathers Day x Will & Woody
Politix presents its Father's Day collection in this collaborative menswear campaign featuring radio personalities Will and Woody. The imagery leans into a clean, commercial aesthetic, utilising natural light and soft studio lighting to highlight the textured fabrics and autumnal tones of the season’s apparel. Photographer and director Wren Steiner captures the subjects against minimalist grey and white seamless backdrops. The series focuses on relaxed portraiture, showcasing the collection's versatile layering and casual silhouettes through a variety of paired and individual poses.
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