Politix: Fathers Day x Will & Woody
Brand
Date
Jan 2024
Description
Politix presents its Father's Day collection in this collaborative menswear campaign featuring radio personalities Will and Woody. The imagery leans into a clean, commercial aesthetic, utilising natural light and soft studio lighting to highlight the textured fabrics and autumnal tones of the season’s apparel. Photographer and director Wren Steiner captures the subjects against minimalist grey and white seamless backdrops. The series focuses on relaxed portraiture, showcasing the collection's versatile layering and casual silhouettes through a variety of paired and individual poses.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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