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Politix: Fathers Day x Will & Woody

Date

Jan 2024

Description

Politix presents its Father's Day collection in this collaborative menswear campaign featuring radio personalities Will and Woody. The imagery leans into a clean, commercial aesthetic, utilising natural light and soft studio lighting to highlight the textured fabrics and autumnal tones of the season’s apparel. Photographer and director Wren Steiner captures the subjects against minimalist grey and white seamless backdrops. The series focuses on relaxed portraiture, showcasing the collection's versatile layering and casual silhouettes through a variety of paired and individual poses.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries
Background

Grey Seamless

Context

Advertising Campaign

Associated creatives

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