Politix

Jan 2024

Politix presents a studio-based campaign for their Fathers Day menswear collection, featuring radio personalities Will and Woody. The imagery leans into a clean, commercial aesthetic with a focus on relaxed yet refined apparel, including textured polos, unstructured blazers, and layered outerwear in an autumnal color palette. Photographed by Wren Steiner, the series utilizes soft, even lighting against seamless neutral backgrounds to emphasize the fabric textures and minimalist silhouettes of the collection. The project captures a series of studio portraits that balance individual shots with collaborative poses. The execution highlights the versatility of the apparel through various styling choices, such as bucket hats, beanies, and baseball caps, paired with monochromatic palettes to create a cohesive and modern look.

Vertical, Commercial, Clean

Natural light

Menswear

Grey Seamless

Advertising Campaign