Politix: HS24 'Summer Looks Different' Campaign

Feb 2024

The Politix HS24 'Summer Looks Different' campaign presents a series of studio portraits showcasing the label's seasonal menswear collection. Captured by photographer Simon Lekias with creative direction from Keenan Motto, the campaign features a variety of tailored looks ranging from structured blazers and suits to textured knitwear and short-sleeve polos. The execution relies on a clean, commercial aesthetic characterized by neutral grey and white backdrops. By utilizing consistent studio lighting and bold, integrated typography, the project maintains a focused lens on fabric textures and garment silhouettes. The imagery serves as a direct representation of contemporary fashion advertising.

Vertical, Commercial, Clean

Natural light

Grey Seamless

Advertising Campaign