Politix
HS24 'Summer Looks Different' Campaign
Brand
Date
Feb 2024
Description
The Politix HS24 'Summer Looks Different' campaign presents a series of studio-based portraits focused on contemporary menswear. Photographer Simon Lekias and creative director Keenan Motto lean into a minimalist aesthetic, utilizing neutral grey backgrounds and clean, directional lighting to highlight the textured fabrics of the collection. The imagery showcases a range of tailored suiting and casual wear, featuring patterned shirts, suede outerwear, and knitwear. Integrated typography in yellow and bold white branding grounds the composition, emphasizing a polished, commercial fashion approach.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Color
Camel
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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