Polène
Featured Polène projects
This week's top Polène projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Polène · Polène Winter 2026 Campaign
The Polène Winter 2026 campaign positions the brand’s leather goods within a rugged, elemental landscape. Photographed by Charlotte Lapalus, the series leans into a minimalist editorial aesthetic that contrasts structured, tactile handbags against expansive mountain and coastal terrains. Styling by Emmanuelle de Luze incorporates layered knitwear and sculptural forms to complement the collection. The imagery relies on natural light to emphasize the grain of the leather and the textures of the outdoor setting, creating a desaturated and clean visual narrative featuring model Jiayun Xie.
Project Polène · BOKY CAMPAIGN
Polène presents the BOKY campaign, a series of editorial images exploring the structural interplay between minimalist fashion and leather accessories. Captured by photographer Estelle Hanania, the imagery leans into a restrained aesthetic, featuring clean, soft-lit compositions that emphasize the accordion-style silhouettes of the BOKY bag alongside neutral, monochromatic layering. Styling by Anna Klein centres on loose-fitting, architectural silhouettes, complemented by hair design from Kyoko Kishita. Set design by Mathilde Vallantin Dulac utilizes warm, neutral studio backgrounds and angular, minimalist partitions to mirror the geometric precision of the collection. The campaign features models Dhyani Kandagama and Padani Kandagama.
Project Polène · POLENE PARIS : LONGUE VUE EDITION 1
The Longue Vue Edition 1 campaign for Polène Paris serves as a masterclass in atmospheric storytelling, grounding the brand's sophisticated bags and accessories in a deeply nostalgic, tactile reality. Through the lens of photographer Sebastian Sabal-Bruce, the project moves beyond traditional product marketing, instead constructing a narrative of quiet discovery and auditory intimacy. Featuring model Kit Pugh, the visual series juxtaposes the structured elegance of Polène’s pebbled leather totes against the raw, organic textures of dense forests and grassy meadows. The campaign relies heavily on the evocative power of 35mm film, utilizing a cinematic aesthetic that leans into the warmth of the golden hour and the moody, high-contrast potential of low-key lighting. The integration of prop styling by Marissa Herrmann—specifically the inclusion of vintage cassette players and vibrant orange retro headphones—infuses the imagery with an analogue soul, creating a dialogue between modern minimalist design and a yearning for the tangible past. Whether capturing macro details of contrast stitching or sweeping shots of a figure in motion, the project maintains a consistent documentary-style intimacy. By favoring natural light and shallow depths of field, the editorial manages to transform each accessory into a companion piece for a contemplative, wandering life, effectively elevating the brand's identity through a lens of raw, unposed spontaneity and timeless, textured grace.
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