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Polène

Polène Winter 2026 Campaign
Date

Oct 2026

Description

The Polène Winter 2026 campaign positions the brand’s leather goods within a rugged, elemental landscape. Photographed by Charlotte Lapalus, the series leans into a minimalist editorial aesthetic that contrasts structured, tactile handbags against expansive mountain and coastal terrains. Styling by Emmanuelle de Luze incorporates layered knitwear and sculptural forms to complement the collection. The imagery relies on natural light to emphasize the grain of the leather and the textures of the outdoor setting, creating a desaturated and clean visual narrative featuring model Jiayun Xie.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Bags & Accessories

Context

Advertising Campaign, Lookbook

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