Playstation: It Happens On PS5 – Unexpected Catch

Nov 2025

Playstation’s campaign 'It Happens On PS5 – Unexpected Catch' brings the brand's gaming platform into the live-action realm, setting a scene of high-stakes tension on the open water. The commercial depicts a nighttime fishing expedition, focusing on the exertion of the crew as they pull a net from the dark ocean. The execution relies on dramatic cinematic lighting to emphasize the atmosphere, leaning into deep blues and high-contrast shadows to build a moody aesthetic. The spot was produced with creative oversight from adam&eveDDB London, with production handled by MJZ London, Omnicom Production, Living Films, and Making Pictures. Post-production and VFX were completed by 1920vfx and FARMHOUSE CREATIVE LABS, with sound design by 750mph and editing by Final Cut London.

Horizontal, Action, Cinematic, Moody

Ocean

TVC / TV Commercial