Pfizer
Featured Pfizer projects
This week's top Pfizer projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Pfizer · Prevnar 20
Pfizer’s campaign for Prevnar 20 focuses on public awareness regarding pneumococcal pneumonia vaccination. The project features a series of testimonials from patients and healthcare professionals, filmed in clinical and pharmacy settings to ground the messaging in accessible, everyday health contexts. The commercial utilizes clean commercial lighting and natural interiors to maintain a professional, informative tone throughout. The production was managed by Hobnob, with PSP Production providing production services to support the live-action execution.
Pfizer · Lucira
Pfizer highlights its Lucira at-home diagnostic suite in this commercial video, focusing on testing solutions for influenza and COVID-19. The narrative follows individuals managing symptoms in domestic environments, specifically living rooms and bathrooms. Produced with a clean, live-action technique, the project utilizes warm, commercial lighting to emphasize the accessibility of the diagnostic device. Sterling Content Inc served as the production service for this winter-season health campaign.
Pfizer · Prevnar20
Pfizer’s campaign for the Prevnar20 vaccine introduces a clear and concise look at pediatric immunization. The spot leans into a clean, minimalist aesthetic, placing an infant at the center of the frame against a warm and inviting domestic backdrop. Utilizing a live-action technique, the commercial integrates VFX to overlay protective shield motifs and glowing trails as the infant moves. This visual language reinforces the themes of coverage and care. Production service was provided by Sterling Content Inc.
Pfizer · Science Will Win
The Science Will Win campaign for Pfizer presents a series of human moments balanced with abstract, biological imagery. The project leans into a cinematic narrative, alternating between dynamic live-action sequences—such as a tennis player in motion and a child running home—and microscopic cellular visuals. The film utilizes slow motion to emphasize human resilience, transitioning between natural outdoor light and the deep, saturated tones of biological research. Production service Labhouse Argentina collaborated with production company MJZ to complete the piece.
Pfizer · Got Bolster?
Pfizer’s 'Got Bolster?' public awareness campaign features Martha Stewart in a residential kitchen setting, drawing on a clean, live-action technique to deliver its message. The creative direction from VML New York centers on a direct-to-camera address, utilizing a domestic background to frame the subject. This vertical commercial spot maintains a high-contrast aesthetic. It functions as a focused communication piece within the public awareness sector.
Pfizer · Pfizer Big Game Commercial 2024 – Here’s to Science
Pfizer’s 2024 commercial, 'Here’s to Science,' traces the progression of medical discovery through a series of animated historical portraits and archival scientific illustrations. Set within the hushed atmosphere of a museum, the film blends live-action techniques with archival imagery to bridge the gap between historical breakthrough and contemporary science. Developed by creative teams at Publicis Conseil, Le Truc, and Publicis New York, the film utilizes warm, cinematic lighting to unify its transition from classical busts and anatomical sketches to modern laboratory settings. Production was managed by Biscuit Filmworks, with the piece maintaining a grainy, tactile aesthetic throughout.
Pfizer · New Hope for Patients with Cancer
Pfizer explores the dedication behind medical breakthroughs in this commercial video titled New Hope for Patients with Cancer. The campaign features a montage of diverse individuals managing medical diagnoses alongside scenes of scientists working within advanced research laboratories. The visual approach uses desaturated color grading and low-key lighting to maintain a solemn aesthetic. The production incorporates VFX / visual effects to integrate microscopic cellular visualizations, illustrating the biological focus of the company's current research initiatives. The STUDIO NYC provided animation for the project.
Pfizer · Brooklyn Nets: 'Get Vaccinated'
This vaccination awareness campaign, a collaboration between Pfizer and the Brooklyn Nets, features professional basketball player Bruce Brown. The project captures the athlete during training sessions and drills on the court, focusing on community health through a documentary lens. Produced with a clean, live-action aesthetic, the piece utilizes natural gym lighting and steady motion to document the athlete's commitment. Post-production and VFX were handled by Nice Shoes, with final assets featuring crisp color grading and clear text overlays.
Pfizer · Golf/Office/Elevator/Coach
Pfizer explores everyday scenarios in this series of spots titled Golf, Office, Elevator, and Coach. The project features a casual dialogue between two older men on a golf course, utilising live-action technique and natural light to maintain a warm aesthetic. Developed with agency partner VML Canada and produced by Partners Film, the series employs VFX / visual effects to integrate the narrative across its various settings. The spots focus on conversational exchange within a commercial context.
Pfizer · Oxbryta
This Pfizer Oxbryta commercial depicts a series of candid, everyday moments featuring Black individuals and families. The narrative centres on shared domestic and outdoor activities, ranging from gardening to making music, set within warm, light-filled environments. Produced by Januarie 1st with agency and creative support from Fingerpaint, the film employs a clean, live-action technique. The production leans into a natural light aesthetic to ground the public awareness messaging in an authentic lifestyle context, with post-production and visual effects provided by After Avenue.
Pfizer · Big Game Commercial 2025 | Knock Out
This Pfizer commercial, titled 'Knock Out,' captures a triumphant narrative set within a hospital environment. The spot features a young boy walking through a corridor lined with cheering staff and visitors, leaning into a cinematic style that highlights a celebratory moment in healthcare. Developed in partnership with agencies Le Truc and Publicis Groupe, the production utilized live-action techniques to maintain a clean, high-production visual aesthetic. Post-production and sound design were handled by The Den Editorial, BaconX, VFX Pick, and The Harbor Picture Company.
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