Pfizer

Prevnar 20

Brand

Date

Dec 2024

Description

Pfizer’s campaign for Prevnar 20 shifts the focus toward public health awareness, highlighting the importance of pneumococcal pneumonia vaccination. The project features a series of patient and practitioner perspectives, grounded in clinical and pharmacy environments that emphasize accessibility. Produced by Hobnob with production services provided by PSP Production, the commercial leans into clean, live-action techniques. The execution prioritizes clear, approachable communication, utilizing natural interiors to anchor the dialogue between diverse individuals and their healthcare providers.

Style

Vertical, Commercial, Clean

Industries

Public Awareness

Color

Burgundy

Jet Black

Background

Retail Store

Context

TVC / TV Commercial