This vaccination awareness campaign, a collaboration between Pfizer and the Brooklyn Nets, features professional basketball player Bruce Brown. The project captures the athlete during training sessions and drills on the court, focusing on community health through a documentary lens.
Produced with a clean, live-action aesthetic, the piece utilizes natural gym lighting and steady motion to document the athlete's commitment. Post-production and VFX were handled by Nice Shoes, with final assets featuring crisp color grading and clear text overlays.
