Paul Andrew
New Attitudes SS26
Feb 2026
The Paul Andrew New Attitudes SS26 collection campaign masterfully bridges the gap between high-end editorial storytelling and rigorous commercial focus. By utilizing a deliberate split-composition aesthetic, the visuals invite a constant dialogue between the sculptural form of the footwear and the human element. Under the collaborative creative direction of Lucas Lefler and Nic Burdekin, the project leans into a minimalist sensibility that prioritizes clean lines, graphic contrast, and a sophisticated color palette. Photographer Adam Peter Johnson employs precise studio strobe techniques to amplify the textures of patent leather, metallic finishes, and intricate gemstone embellishments, while moments captured in natural light offer a grounded counterpoint. Stylist Xenia May Settel curates an ensemble of sharp, monochromatic apparel that ensures the shoes remain the hero of every frame. The editorial minimalism is further elevated by the deliberate, stark backgrounds that strip away distraction, allowing the architectural integrity of the heels—ranging from caged designs to statement gold-patterned blocks—to demand full attention. By balancing lifestyle portraiture with precise product photography, the campaign serves as a polished articulation of the brand’s evolving visual language. With hair styling by Shiori Takahashi and makeup by Thierry Do Nascimento, the images coalesce into a cohesive, high-impact narrative that feels both timeless and distinctly contemporary, effectively positioning the New Attitudes collection as a standout season for the house of Paul Andrew.
Editorial, Commercial, Commercial
Studio strobe, Studio strobe
