Parsel
Featured Parsel projects
This week's top Parsel projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Parsel · Parsel Systems
Parsel Systems debuts its latest campaign, an editorial showcase highlighting the versatility of its utilitarian tote collections. Through a series of portraits and product stills, the work leans into a clean, graphic aesthetic that pairs heavy-duty storage solutions with natural, outdoor environments. Photographer Roe Ethridge captures the product series, utilizing natural light and an analogue-inspired film style to emphasize the textures of both the containers and their surroundings. Set designer Megan Kiantos constructs these compositions, contrasting the structured, industrial design of the utility bags with organic backdrops like forested settings and patterned surfaces. Production credits feature hair styling by Nero, makeup artistry by Tayler Treadwell, and casting by Nicola Kast.
Project Parsel · AW25 Campaign
The AW25 campaign for Parsel is an editorial fashion project that explores a contrast between rugged utility and casual everyday moments. Shot across varied outdoor locations, the visuals lean into a raw, earthy aesthetic, pairing workwear elements with structured accessories. Photographer Roe Ethridge leads the project, supported by fashion styling from Miyako Bellizzi. The imagery utilizes natural light throughout, incorporating techniques such as analogue film to frame subjects in both coastal boardwalks and woodland environments. Additional credits include hair styling by Nero and makeup by Tayler Treadwell, with casting overseen by Nicola Kast. Models Diane Tassigny and Sirena Warren appear as the lead talent.
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