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Parsel: AW25 Campaign

Brand
Parsel
Date

Nov 2025

Description

The AW25 campaign for Parsel is an editorial fashion project that explores a contrast between rugged utility and casual everyday moments. Shot across varied outdoor locations, the visuals lean into a raw, earthy aesthetic, pairing workwear elements with structured accessories. Photographer Roe Ethridge leads the project, supported by fashion styling from Miyako Bellizzi. The imagery utilizes natural light throughout, incorporating techniques such as analogue film to frame subjects in both coastal boardwalks and woodland environments. Additional credits include hair styling by Nero and makeup by Tayler Treadwell, with casting overseen by Nicola Kast. Models Diane Tassigny and Sirena Warren appear as the lead talent.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Color
Crimson
Context

Advertising Campaign

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