Parsel

Nov 2025

The Parsel AW25 campaign presents a series of fashion editorials that bridge the gap between rugged outdoor utility and clean, studio-influenced portraiture. Shot by photographer Roe Ethridge, the project moves between verdant woodland settings and coastal backdrops to highlight the brand's latest accessories and apparel collection. The visuals lean into a warm, natural aesthetic, employing golden hour lighting to emphasize fabric textures and the candid interactions between the subjects and the environment. Fashion editor and stylist Miyako Bellizzi anchors the look, pairing utilitarian workwear with structured handbags and playful, elevated accessories. Contributing to the campaign are hair stylist Nero and makeup artist Tayler Treadwell, with casting led by Nicola Kast. The series incorporates elements of raw, editorial framing and analogue film techniques to maintain a tactile, grounded feel throughout the collection.

Editorial, Vertical, Clean

Natural light

Advertising Campaign