Parsel
Parsel Systems
Brand
ProjectParsel Systems
Date
Nov 2025
Description
Parsel Systems debuts its latest campaign, an editorial series centered on the brand's industrial utility containers and tote bags. The project, captured by photographer Roe Ethridge, balances product utility with structured, tactile compositions that contrast clean design against organic textures. The series features a range of outdoor portraits and commercial still-life imagery. Styling and production support includes hair by Nero, makeup by Tayler Treadwell, and casting by Nicola Kast. Megan Kiantos contributes set design, grounding the products in both lush forest backdrops and clean graphic environments using a natural light aesthetic.
Style
Vertical
Techniques
Natural light
Context
Advertising Campaign
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