PAP Korea
Featured PAP Korea projects
This week's top PAP Korea projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project PAP Korea · Umbro
PAP Korea presents this fashion editorial campaign for Umbro, shot against the backdrop of an outdoor cityscape. The project leverages natural light and high-speed freeze techniques to capture the kinetic energy of athletic apparel in a series of dynamic, sun-drenched compositions. Photographer Leire Cavia directs the movement of the models, including Arnau Sarda, across architectural concrete platforms and high-diving structures. The imagery emphasizes the saturated color palette of the sportswear, utilizing the sharp contrast of water splashes and urban settings to define the series.
Project PAP Korea · Umbro x PAP
PAP Korea presents the Umbro x PAP collection, a fashion campaign captured by photographer Leire Cavia. The imagery leans into a contemporary aesthetic, positioning technical sportswear within a structured outdoor garden setting. Utilizing natural light, the campaign balances relaxed portraiture with a focus on silhouette and layering. The series features models styled in athletic sets and oversized technical garments, framed by classical architecture and organic textures.
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