PAP Korea
Umbro x PAP
Brand
ProjectUmbro x PAP
Date
Jun 2025
Description
PAP Korea presents the Umbro x PAP collection, a fashion campaign that merges technical athletic wear with a relaxed, outdoor aesthetic. Photographed by Leire Cavia, the editorial imagery leans into clean, lifestyle-focused compositions set against classical garden architecture and rustic wooden structures. Utilizing natural light to highlight the texture of contemporary sportswear, the series captures a range of technical t-shirts and matching sets in a tonal, muted palette. The project leans into editorial reportage, emphasizing the integration of performance-inspired apparel within an accessible, everyday environment.
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