PAP Korea: Umbro
Brand
Date
Jul 2025
Description
PAP Korea presents this fashion editorial campaign for Umbro, shot against the backdrop of an outdoor cityscape. The project leverages natural light and high-speed freeze techniques to capture the kinetic energy of athletic apparel in a series of dynamic, sun-drenched compositions. Photographer Leire Cavia directs the movement of the models, including Arnau Sarda, across architectural concrete platforms and high-diving structures. The imagery emphasizes the saturated color palette of the sportswear, utilizing the sharp contrast of water splashes and urban settings to define the series.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Color
Lime
Context
Editorial
Associated creatives
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