PAP Korea
Umbro
Brand
ProjectUmbro
Date
Jul 2025
Description
PAP Korea presents this fashion editorial campaign for Umbro, shot on location against a sweeping urban skyline. The series captures the athletic brand through a high-energy lens, utilizing high-speed freeze techniques to isolate movement against architectural backdrops. Photographer Leire Cavia captures the collection across tiered platforms and rooftop settings, leaning into a saturated palette to highlight the vibrant sportswear. The project features model Arnau Sarda among an ensemble cast, with natural light and analogue film textures lending a crisp, tactile quality to the imagery.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Sportswear
Color
Lime
Context
Editorial
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