PAP Korea presents this fashion editorial campaign for Umbro, shot against the backdrop of an outdoor cityscape. The project leverages natural light and high-speed freeze techniques to capture the kinetic energy of athletic apparel in a series of dynamic, sun-drenched compositions.
Photographer Leire Cavia directs the movement of the models, including Arnau Sarda, across architectural concrete platforms and high-diving structures. The imagery emphasizes the saturated color palette of the sportswear, utilizing the sharp contrast of water splashes and urban settings to define the series.
