Outdoor Media Association (OMA)
Featured Outdoor Media Association (OMA) projects
This week's top Outdoor Media Association (OMA) projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Outdoor Media Association (OMA) · OUT THERE Episode 1 -- Allianz, Laura Halbert
This episode of the OUT THERE series by the Outdoor Media Association (OMA) features an interview-led exploration of the out-of-home advertising landscape. The project captures an in-car conversation between two women, set against a backdrop of city streets and prominent commercial billboards for Allianz Australia. Produced as a documentary, the piece leans into a live-action technique to provide an inside look at contemporary media strategy. The visual narrative combines candid interior shots with exterior footage of urban infrastructure, utilizing clean, bright daylight to frame the discussions on advertising efficacy.
Outdoor Media Association (OMA) · OUT THERE Episode 2 -- Lucinda Barlow, Uber
In the second episode of the OUT THERE series, the Outdoor Media Association (OMA) features a candid discussion on the evolution of marketing strategies. OMA CEO Elizabeth McIntyre joins Uber’s Head of International Marketing, Lucinda Barlow, for a conversation recorded from an electric vehicle. The documentary-style production captures the pair as they navigate city streets, offering a look at industry perspectives on out-of-home advertising and the effectiveness of brand simplicity. The piece utilizes a clean, live-action technique with a warm visual aesthetic.
Outdoor Media Association (OMA) · OUT THERE Episode 3 -- Brent Smart
The third episode of the OUT THERE series by the Outdoor Media Association features CEO Elizabeth McIntyre in conversation with Telstra CMO Brent Smart. The production leans into a documentary-style format, capturing an interview set against the backdrop of urban transit and outdoor advertising landscapes. The discussion provides insight into marketing strategy and brand perception, utilizing a clean, live-action technique to document the dialogue as the participants navigate city streets. The project is situated within the media and entertainment sector.
Outdoor Media Association (OMA) · OUT THERE Episode 4 - Alex McLean, BMW
In the fourth episode of the 'OUT THERE' series, OMA CEO Elizabeth McIntyre sits down with BMW Australia General Manager of Marketing, Alex McLean, for an in-depth conversation on the evolving intersection of automotive innovation and outdoor media. Filmed as a documentary-style ride-along, the segment captures a dialogue between the two leaders while navigating city streets. The production focuses on the user experience within a BMW electric vehicle, drawing attention to the cabin's digital interfaces and design. Through a series of interviews and exterior city footage featuring BMW digital billboards, the episode documents the current state of marketing strategy within the automotive sector. The execution employs a clean, live-action technique, utilizing warm, natural lighting to maintain a professional, conversational atmosphere throughout the driving sequence.
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