Outdoor Media Association (OMA): OUT THERE Episode 4 - Alex McLean, BMW

Brand

Date

Jun 2026

Description

In the fourth episode of the 'OUT THERE' series, OMA CEO Elizabeth McIntyre sits down with BMW Australia General Manager of Marketing, Alex McLean, for an in-depth conversation on the evolving intersection of automotive innovation and outdoor media. Filmed as a documentary-style ride-along, the segment captures a dialogue between the two leaders while navigating city streets. The production focuses on the user experience within a BMW electric vehicle, drawing attention to the cabin's digital interfaces and design. Through a series of interviews and exterior city footage featuring BMW digital billboards, the episode documents the current state of marketing strategy within the automotive sector. The execution employs a clean, live-action technique, utilizing warm, natural lighting to maintain a professional, conversational atmosphere throughout the driving sequence.

Style

Documentary, Horizontal, Warm, Clean

Industries

Electric / EV

Color

Jet Black

Navy

Background

Street

Context

Brand Film / Corporate Video

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Outdoor Media Association (OMA): OUT THERE Episode 4 - Alex McLean, BMW

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