Outdoor Media Association (OMA): OUT THERE Episode 2 -- Lucinda Barlow, Uber
Date
Jun 2026
Description
In the second episode of the OUT THERE series, the Outdoor Media Association (OMA) features a candid discussion on the evolution of marketing strategies. OMA CEO Elizabeth McIntyre joins Uber’s Head of International Marketing, Lucinda Barlow, for a conversation recorded from an electric vehicle. The documentary-style production captures the pair as they navigate city streets, offering a look at industry perspectives on out-of-home advertising and the effectiveness of brand simplicity. The piece utilizes a clean, live-action technique with a warm visual aesthetic.
Style
Documentary, Horizontal, Warm, Clean
Industries
Digital Media & Publishers
Color
Sage
Burgundy
Background
Street
Context
Brand Film / Corporate Video
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