Oura Ring

Gucci, Oura Ring · 2022

This collaborative promotional project brings together the intersection of luxury fashion and personal health technology. The campaign highlights the integration of the Oura Ring within a Gucci lifestyle, showcasing the device's sleep and wellness tracking capabilities through a lens of high-end aesthetics. Produced by Partner Films Paris, the film channels a refined commercial approach, leaning into intimate lifestyle sequences. The visual execution utilizes warm ambient lighting and clean compositions to connect wearable hardware with the brand’s signature apparel, emphasizing daily routine and domestic elegance through a live-action technique.

Gucci, Oura Ring · 2022

Gucci and Oura Ring intersect in this 2022 commercial campaign, mapping the convergence of high-end fashion and wearable smart health technology. The film captures the functional intimacy of the device, framing the ring against textured designer fabrics and curated lifestyle settings. Produced by Partner Films London, the live-action project maintains a clean, nostalgic aesthetic. The narrative highlights the device's role in daily life, documenting the integration of health-tracking technology through smartphone interfaces within the context of a luxury jewellery accessory.

Gucci, Oura Ring · 2022

Gucci and Oura Ring align in this commercial collaboration, merging wearable health tracking technology with luxury design. The project centers on the integration of smart ring hardware within a high-fashion context, focusing on the intersection of consumer electronics and personal style. Captured through live-action technique, the film utilizes warm, intimate framing to highlight the textures of both the smart ring and the patterned designer apparel. The production features a curated interior setting, balancing classic furnishings with bold motifs to create a cohesive aesthetic.

Oura Ring · Oura: Ring True to You

Oura Ring · Carissa