Gucci, Oura Ring: 2022
Date
Nov 2025
Description
Gucci and Oura Ring align in this commercial collaboration, merging wearable health tracking technology with luxury design. The project centers on the integration of smart ring hardware within a high-fashion context, focusing on the intersection of consumer electronics and personal style. Captured through live-action technique, the film utilizes warm, intimate framing to highlight the textures of both the smart ring and the patterned designer apparel. The production features a curated interior setting, balancing classic furnishings with bold motifs to create a cohesive aesthetic.
Style
Horizontal, Commercial, Warm
Industries
Color
Jet Black
Crimson
Royal Blue
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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