Gucci, Oura Ring: 2022

Oct 2025

This collaborative promotional project brings together the intersection of luxury fashion and personal health technology. The campaign highlights the integration of the Oura Ring within a Gucci lifestyle, showcasing the device's sleep and wellness tracking capabilities through a lens of high-end aesthetics. Produced by Partner Films Paris, the film channels a refined commercial approach, leaning into intimate lifestyle sequences. The visual execution utilizes warm ambient lighting and clean compositions to connect wearable hardware with the brand’s signature apparel, emphasizing daily routine and domestic elegance through a live-action technique.

Horizontal, Commercial, Warm, Clean

Hotel Room

Advertising Campaign, Brand Film / Corporate Video