Oribe
Featured Oribe projects
This week's top Oribe projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Oribe · "Supershine Collection"
Oribe introduces the Supershine Collection through a focused commercial campaign that highlights the brand's haircare treatments. The visuals lean into high-contrast lighting to accentuate the textures of the product packaging and the luminous finish of the hair in motion. Developed with production and creative direction by James McClintock and Consulate, the project utilizes live-action techniques set against clean, minimalist backgrounds. The presentation maintains a focus on product efficacy through close-up shots and deliberate action sequences.
Oribe · "Supershine Collection - Wax Stick"
Oribe introduces the Supershine Collection Wax Stick in this promotional campaign, focusing on the product's ability to sculpt and add definition to hair. The commercial video highlights various hairstyles, from sleek ponytails to refined updos, showcasing the formula's smooth finish and reflective quality. Captured with a clean aesthetic and sharp shadows against a stark white backdrop, the live-action production emphasizes the results of the hair styling product. The visual narrative is punctuated by typography that identifies the key benefits of the wax stick. The project features creative direction and production by James McClintock with contributions from Consulate.
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