Oribe: "Supershine Collection"
Brand
Date
Apr 2026
Description
Oribe introduces the Supershine Collection through a focused commercial campaign that highlights the brand's haircare treatments. The visuals lean into high-contrast lighting to accentuate the textures of the product packaging and the luminous finish of the hair in motion. Developed with production and creative direction by James McClintock and Consulate, the project utilizes live-action techniques set against clean, minimalist backgrounds. The presentation maintains a focus on product efficacy through close-up shots and deliberate action sequences.
Style
Horizontal, Commercial, Action, Clean
Techniques
Soft Light
Industries
Color
Navy
Jet Black
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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