Oribe introduces the Supershine Collection through a focused commercial campaign that highlights the brand's haircare treatments. The visuals lean into high-contrast lighting to accentuate the textures of the product packaging and the luminous finish of the hair in motion.
Developed with production and creative direction by James McClintock and Consulate, the project utilizes live-action techniques set against clean, minimalist backgrounds. The presentation maintains a focus on product efficacy through close-up shots and deliberate action sequences.
