Oribe

Apr 2026

Oribe introduces the Supershine Collection Wax Stick through a targeted promotional video centered on styling versatility and texture control. The project showcases a range of hairstyles, from sleek ponytails and precise updos to polished straight looks, each captured to emphasize the smoothing and shine-enhancing properties of the product. Executed with a focus on commercial clarity, the production utilizes a clean white backdrop and sharp shadows to isolate the styling results. The visual language relies on a mix of close-up live-action techniques and integrated on-screen typography to communicate the product's primary benefits. Creative and production oversight for this haircare campaign was provided by James McClintock and Consulate.

Vertical, Commercial, Clean, Polished

Haircare

White Seamless

Advertising Campaign, Social Media / Short Form Video