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Oribe: "Supershine Collection - Wax Stick"

Brand
Oribe
Date

Apr 2026

Description

Oribe introduces the Supershine Collection Wax Stick in this promotional campaign, focusing on the product's ability to sculpt and add definition to hair. The commercial video highlights various hairstyles, from sleek ponytails to refined updos, showcasing the formula's smooth finish and reflective quality. Captured with a clean aesthetic and sharp shadows against a stark white backdrop, the live-action production emphasizes the results of the hair styling product. The visual narrative is punctuated by typography that identifies the key benefits of the wax stick. The project features creative direction and production by James McClintock with contributions from Consulate.

Style

Vertical, Commercial, Clean, Polished

Industries
Haircare
Color
Jet Black
Background

White Seamless

Context

Advertising Campaign, Social Media / Short Form Video

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