Oribe

Apr 2026

Oribe introduces the Supershine Collection Wax Stick through a series of sleek, polished hair styling demonstrations. The promotional campaign features a variety of looks, including structural ponytails and smooth updos, designed to emphasize product results. Captured in a live-action commercial format, the work utilizes high-contrast studio lighting against a minimal white backdrop. The production leans into sharp shadows and clean visuals, with on-screen typography reinforcing core benefits such as smoothing and sculpting capabilities. The campaign was developed with creative and production support from Consulate and James McClintock.

Vertical, Commercial, Clean, Polished

Haircare

White Seamless

Advertising Campaign, Social Media / Short Form Video