Orebella
Featured Orebella projects
This week's top Orebella projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Orebella · Vanilla's Touch
Orebella introduces Vanilla's Touch, a fragrance campaign featuring model Bella Hadid. The imagery leans into a cinematic, editorial aesthetic, utilizing low-key lighting and chiaroscuro techniques to establish a moody and intimate atmosphere. Across the series, Hadid is captured in settings that emphasize metallic textures and water reflections, paired with draped, shimmering garments. The project was developed with design contributions from Jérome Epinette and photography by Orebella, grounding the fragrance in a refined visual language.
Project Orebella · Orebella Nightcap Fragrance 2025
Orebella introduces the Nightcap fragrance campaign, a beauty project that captures an ethereal atmosphere across varied landscapes. Photographed by Elizaveta Porodina and directed by Griffin Stoddard, the campaign features model Bella Hadid in a series of dramatic, highly-textured environments ranging from rocky terrains to winter scenes. The project leans into a cinematic and moody aesthetic, utilizing deep tones and light effects to highlight the fragrance packaging and talent styling. Creative contributions include fashion styling by Haley Wollens, hair styling by Evanie Frausto, makeup by Erin Parsons, and manicure by Dawn Sterling.
Project Orebella · Body & Hair Perfume Mists Campaign
For the launch of Orebella’s latest Body & Hair Perfume Mists, the brand leans into a dreamlike, elemental aesthetic that effectively bridges the gap between high-end fragrance and ethereal lifestyle beauty. Captured through the lens of photographer Larissa Hofmann, the campaign positions Bella Hadid as a central, almost mythological figure standing waist-deep in tranquil, reflective water. The visual narrative centers on a series of cinematic portraits that prioritize natural light, utilizing the dramatic, saturated hues of a golden-hour sunset to mirror the sensory qualities of the scents. Under the creative direction of Charles Levai and Kevin Tekinel, the project masterfully employs editorial minimalism to ensure the focus remains on the interplay of water, skin, and light. The organic, wet-styled hair crafted by Jawara and the subtle, radiant makeup by Sam Visser enhance the ethereal mood, while Ashling Massoumi’s fashion direction—featuring sheer, flowing fabrics—adds a tactile layer of luxury. The resulting images move beyond traditional commercial beauty photography, opting for a contemplative, moody depth that feels both grounded and otherworldly. By emphasizing the fluidity of the environment and the grace of the subject, this campaign achieves a sophisticated, sensory appeal that captures the essence of the perfume line while maintaining a cohesive and polished editorial vision throughout.
Project Orebella · Body & Hair Perfume Mists
Orebella introduces its Body & Hair Perfume Mists through a series of atmospheric campaign visuals featuring Bella Hadid. The imagery leans into a warm, golden hour aesthetic, placing the subject in shallow, reflective water settings that emphasize a monochromatic amber palette and dreamlike quality. The campaign utilizes natural light to capture a serene mood, with Hadid showcased in sheer, draped garments amidst expansive, twilight-lit landscapes. The creative execution highlights the product line through an editorial approach, balancing product integration with a focus on luminous, textural elements.
Project Orebella · Jasmine Blues
The Orebella Jasmine Blues campaign introduces the brand’s latest fragrance through a series of ethereal visual assets. Featuring Bella Hadid as the primary talent, the project centers on themes of serenity and organic connection, placing the faceted perfume bottle within tranquil, water-adjacent environments. The imagery utilizes a consistent aesthetic, relying on natural light to emphasize the blue-toned glass of the product and the surrounding floral elements. By incorporating earthy textures and soft daylight, the campaign leans into a botanical-inspired visual language that complements the fragrance presentation. Technically, the work employs a blend of editorial and commercial photography, emphasizing the interaction between the product and natural water backdrops. Bella Hadid appears across the series, framing the scent within a setting characterized by lush foliage, white textiles, and light-colored attire.
Project Orebella · Eternal Roots
The Eternal Roots campaign for Orebella highlights the brand's fragrance collection through a series of outdoor portraitures. Featuring Bella Hadid, the imagery focuses on a bright and airy aesthetic, utilizing natural light to accentuate the textures of sheer white lace and the reflective qualities of the perfume bottles. The photography maintains an editorial approach, characterized by a clean, warm palette set against open blue skies. The compositions lean into lifestyle framing, with low-angle shots and subtle, out-of-focus foliage to create depth in the outdoor environment.
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