Orebella

Apr 2026

For the launch of Orebella’s latest Body & Hair Perfume Mists, the brand leans into a dreamlike, elemental aesthetic that effectively bridges the gap between high-end fragrance and ethereal lifestyle beauty. Captured through the lens of photographer Larissa Hofmann, the campaign positions Bella Hadid as a central, almost mythological figure standing waist-deep in tranquil, reflective water. The visual narrative centers on a series of cinematic portraits that prioritize natural light, utilizing the dramatic, saturated hues of a golden-hour sunset to mirror the sensory qualities of the scents. Under the creative direction of Charles Levai and Kevin Tekinel, the project masterfully employs editorial minimalism to ensure the focus remains on the interplay of water, skin, and light. The organic, wet-styled hair crafted by Jawara and the subtle, radiant makeup by Sam Visser enhance the ethereal mood, while Ashling Massoumi’s fashion direction—featuring sheer, flowing fabrics—adds a tactile layer of luxury. The resulting images move beyond traditional commercial beauty photography, opting for a contemplative, moody depth that feels both grounded and otherworldly. By emphasizing the fluidity of the environment and the grace of the subject, this campaign achieves a sophisticated, sensory appeal that captures the essence of the perfume line while maintaining a cohesive and polished editorial vision throughout.

Lifestyle, Cinematic, Editorial

Natural light

Fragrance, Beauty