The Orebella Jasmine Blues campaign introduces the brand’s latest fragrance through a series of ethereal visual assets. Featuring Bella Hadid as the primary talent, the project centers on themes of serenity and organic connection, placing the faceted perfume bottle within tranquil, water-adjacent environments.
The imagery utilizes a consistent aesthetic, relying on natural light to emphasize the blue-toned glass of the product and the surrounding floral elements. By incorporating earthy textures and soft daylight, the campaign leans into a botanical-inspired visual language that complements the fragrance presentation.
Technically, the work employs a blend of editorial and commercial photography, emphasizing the interaction between the product and natural water backdrops. Bella Hadid appears across the series, framing the scent within a setting characterized by lush foliage, white textiles, and light-colored attire.
