Olaplex

Olaplex · Olaplex Shape Set

The Olaplex Shape Set campaign centers on a series of commercial beauty portraits and product-focused shots that highlight hair texture and performance. The imagery employs clean studio lighting and minimalist backgrounds to emphasize the sleek styling and product application. Photographer Johnson Lui captures the range through both macro detail and portraiture, with hair styling by Dre Demry Sanders and fashion editing by Dianna Lunt. Makeup artist Laramie complements the aesthetic, utilizing soft light and a polished, professional approach to frame the haircare line.

Olaplex · OLAPLEX ᵒ7 Shine Serum Oil Mist 2026 ...

Capturing the radiant essence of healthy hair, the latest campaign for the Olaplex No. 7 Shine Serum Oil Mist serves as a masterclass in aspirational lifestyle photography. Set against a backdrop of sun-drenched coastal vistas, the imagery leans heavily into the warmth of the golden hour to emphasize the product's primary promise of transformative luminosity. Through the lens of photographer Ricardo Ramos, the campaign trades clinical product shots for a candid, breezy narrative that positions hair care as a vital component of a premium summer aesthetic. The visual story relies on natural light to highlight the texture and vibrancy of the models' hair, while the styling by Paul Frederick and deliberate hair artistry from Dre Demry Sanders ground the visuals in an effortless, high-end commercial reality. Makeup artist Allie Smith complements the sun-kissed atmosphere with a fresh, dewy palette that echoes the light-reflecting quality of the mist itself. By integrating clean typography and a relaxed, outdoor energy, the project moves away from static beauty advertising, opting instead for a dynamic approach that feels both authentic and aspirational. Featuring model Anisha Sandhu, the series successfully balances the technical performance of the haircare brand with the emotional appeal of a carefree, sun-soaked day, reinforcing the product as an essential accessory for achieving a brilliant, glossy finish in any environment.

Olaplex · Olaplex Fall 2026

For their Fall 2026 campaign, Olaplex leans into an aesthetic of raw, approachable luxury that signals a clear evolution in their visual identity. Moving away from the heavily processed imagery common in the haircare industry, this beauty campaign centers on the tactile reality of the product in action. Photographer Jules Moskovtchenko masterfully captures the intersection of skincare and hair health, utilizing high-key lighting to emphasize the model's natural radiance. The central imagery features a portrait defined by authentic intimacy, where the subject’s wet hair—crowned with a soft, natural lather—becomes a structural focal point against a clean, minimalist backdrop. This choice highlights the brand's commitment to salon-grade efficacy while remaining grounded in the everyday ritual of self-care. Complementing this direction, fashion editor and stylist Alex Nyilas opts for a refined, understated wardrobe of a cream-colored robe with subtle piping, which allows the product texture to remain the narrative lead. Casting director Mireia Torra brings a refreshing sense of humanity to the project, favoring a genuine, warm smile that disrupts the typical clinical feel of beauty marketing. Through this minimalist lens, Olaplex successfully bridges the gap between commercial demand and editorial sensibility, proving that the most compelling beauty imagery often lies in the quiet, unvarnished moments of a routine. The result is a cohesive and elevated campaign that feels both aspirational and deeply personal.

Olaplex · 'Designed to Defy'