Officine Générale
Featured Officine Générale projects
This week's top Officine Générale projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Officine Générale · Fall 2023 Ad Campaign
For its Fall 2023 ad campaign, luxury fashion house Officine Générale embraces a masterclass in restrained elegance, captured through the discerning lens of photographer Laurence Ellis. This project, which leans into the brand's core DNA of Parisian chic, feels less like a traditional commercial push and more like a curated study of texture and form. With creative direction from Pierre Mahéo and image direction from Nina Mahéo, the imagery anchors itself in a sophisticated palette of charcoal, navy, and cream, utilizing soft natural light and moody low-key chiaroscuro to highlight the heavy wool tailoring and fluid silhouettes of the collection. The campaign showcases a series of portraits featuring models Maggie Maurer and Niels Trispel, who exude a poised, calm confidence within both sun-drenched city streets and minimalist indoor environments. Stylist Giovanni Dario Laudicina enhances the visual narrative by emphasizing clean lines and understated accessories, while hair by Ed Moelands and makeup by Janeen Witherspoon ensure the aesthetic remains polished and timeless. The result is an editorial-heavy campaign that feels remarkably grounded, using cinematic lighting and high-contrast shadows to transform everyday urban architecture into a backdrop for quiet luxury. By pairing sharp, tailored pieces with a relaxed, monochromatic approach, Officine Générale successfully solidifies its place as a definitive voice in contemporary luxury fashion, proving that simplicity remains the most powerful tool in modern fashion communication.
Project Officine Générale · Officine Generale S/S 24
The Officine Générale S/S 24 collection campaign presents a series of editorial fashion portraits that lean into a clean, minimalist aesthetic. Captured by photographer Louis Baquiast, the imagery utilizes soft, natural light against neutral studio backdrops to highlight the structural tailoring and relaxed silhouettes of the collection. The project features model Charlotte Nolting, with fashion styling by Yumna Mirza and makeup by Nina Haverkamp. The compositions maintain a consistent, refined visual language throughout.
Project Officine Générale · Officine Generale F/W 24
The Officine Générale Fall/Winter 24 collection campaign presents a series of clean fashion portraits that emphasize layering and contemporary tailoring. Captured in a minimalist studio setting, the imagery utilizes soft, natural light to showcase the tactile textures of tweed, leather, and knitwear. Photographer Louis Baquiast collaborates with fashion stylist Yumna Mirza to frame the collection against neutral backdrops, anchored by model Charlotte Nolting. The editorial series maintains a consistent visual language, balancing structured silhouettes with understated accessories, while makeup artist Nina Haverkamp supports the look with a natural, refined aesthetic.
Project Officine Générale · Officine Générale S/S 2025 Campaign
Officine Générale presents its S/S 2025 fashion campaign, a series of editorial images captured by photographer Valentin Hennequin. The project leans into a classical aesthetic, juxtaposing tailoring against architectural fragments and stone statuary. Creative direction by Nina Haverkamp guides the visual narrative, which features models Isha Senghore and Matthew Seymour. The compositions employ a distinct collage effect, using neutral, desaturated grey-toned panels and diagonal borders to frame the collection. Fashion styling by Yumna Mirza complements the clean lighting, with grooming support from hair stylist Perrine Rougemont and makeup artist Miki Matsunaga.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
