Officine Générale

Feb 2025

The Officine Générale S/S 2025 campaign marks a return to minimalist luxury, featuring photography by Valentin Hennequin and creative direction from Nina Haverkamp. The imagery balances modern tailoring with architectural heritage, placing models Isha Senghore and Matthew Seymour amongst classical stone fragments. Defined by a neutral, desaturated color palette, the campaign leans into a clean editorial aesthetic. The composition integrates a distinctive collage effect, using diagonal borders and layered panels to frame the subjects against stark interior backdrops. Fashion styling by Yumna Mirza highlights the collection’s casual yet structured layers, complemented by the hair work of Perrine Rougemont and makeup by Miki Matsunaga.

Editorial, Vertical, Desaturated, Clean

Luxury Fashion Houses

Gallery

Advertising Campaign