Oakley Meta
Featured Oakley Meta projects
This week's top Oakley Meta projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Oakley Meta · Athletic Intelligence Is Here - Super Bowl Ad (feat. IShowSpeed, Spike Lee)
Oakley Meta's 'Athletic Intelligence Is Here' campaign introduces its integrated performance eyewear through a high-energy commercial featuring Spike Lee and IShowSpeed. The film transitions between diverse environments, capturing athletes in action across desert landscapes, mountain biking terrain, and skydiving sequences. Produced by Partizan USA with agency support from Mother in NY & LA, the spot leans into a cinematic and fast-paced aesthetic. The production utilizes live-action technique layered with VFX to highlight the product's technology in a high-intensity, clean visual format.
Oakley Meta · Get Ready (feat. iShowSpeed, Spike Lee, Marshawn Lynch) - Super Bowl Teaser
The 'Get Ready' campaign for Oakley Meta arrives as a dynamic commercial spot for the consumer electronics and technology brand. Produced by Mother in NY and LA, the teaser centers on the integration of smart eyewear into active, everyday environments. The film leans into a live-action technique, utilizing natural light and a grainy aesthetic to ground the technology in a high-energy context. Featuring appearances by iShowSpeed, Spike Lee, and Marshawn Lynch, the campaign highlights the eyewear across a diverse cast, employing deliberate, kinetic camera movement to underscore the product's functional focus.
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