Oakley Meta
Athletic Intelligence Is Here - Super Bowl Ad (feat. IShowSpeed, Spike Lee)
Brand
Date
Feb 2026
Description
Oakley Meta's 'Athletic Intelligence Is Here' campaign introduces its integrated performance eyewear through a high-energy commercial featuring Spike Lee and IShowSpeed. The film transitions between diverse environments, capturing athletes in action across desert landscapes, mountain biking terrain, and skydiving sequences. Produced by Partizan USA with agency support from Mother in NY & LA, the spot leans into a cinematic and fast-paced aesthetic. The production utilizes live-action technique layered with VFX to highlight the product's technology in a high-intensity, clean visual format.
Style
Horizontal, Action, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Telecommunications
Color
Pure White
Jet Black
Background
Clear Sky
Context
TVC / TV Commercial
Associated creatives
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