Oakley Meta

Feb 2026

Oakley Meta enters the spotlight with 'Athletic Intelligence Is Here', a high-energy campaign produced by Partizan USA. The spot balances high-stakes movement with sleek technical integration, shifting rapidly between extreme sports sequences including skydiving, mountain biking, and desert running. Agency Mother in NY & LA developed the creative, utilizing a fast-paced, cinematic aesthetic to highlight the brand's performance eyewear. Technically driven by clean live-action techniques and sophisticated VFX, the film leans into the intersection of technology and physical prowess. The edit features appearances by Spike Lee and IShowSpeed, supporting the project's focus on intense action choreography.

Horizontal, Action, Cinematic, Clean

VFX / visual effects

Telecommunications

Clear Sky

TVC / TV Commercial