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Oakley Meta

Athletic Intelligence Is Here - Super Bowl Ad (feat. IShowSpeed, Spike Lee)
Date

Feb 2026

Description

Oakley Meta's 'Athletic Intelligence Is Here' campaign introduces its integrated performance eyewear through a high-energy commercial featuring Spike Lee and IShowSpeed. The film transitions between diverse environments, capturing athletes in action across desert landscapes, mountain biking terrain, and skydiving sequences. Produced by Partizan USA with agency support from Mother in NY & LA, the spot leans into a cinematic and fast-paced aesthetic. The production utilizes live-action technique layered with VFX to highlight the product's technology in a high-intensity, clean visual format.

Style

Horizontal, Action, Cinematic, Clean

Techniques

VFX / visual effects

Industries

Telecommunications

Color
Pure White
Jet Black
Background

Clear Sky

Context

TVC / TV Commercial

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