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Oakley Meta

Get Ready (feat. iShowSpeed, Spike Lee, Marshawn Lynch) - Super Bowl Teaser
Brand
Oakley Meta
ProjectGet Ready (feat. iShowSpeed, Spike Lee, Marshawn Lynch) - Super Bowl Teaser
Date

Jan 2026

Description

The Get Ready campaign for Oakley Meta arrives as a dynamic commercial spot, positioning the brand's smart glasses within a high-energy, technology-focused landscape. Produced by agency Mother in NY and LA, the project features appearances from iShowSpeed, Spike Lee, and Marshawn Lynch, building anticipation for the product’s Super Bowl debut. The edit utilizes live-action technique and natural light to showcase the eyewear, balancing broad horizon shots with tight, character-driven close-ups. By leaning into grainy textures and active camera movement, the commercial establishes a distinct visual rhythm within the consumer electronics space.

Style

Horizontal, Commercial, Action, Grainy

Techniques

Natural light

Industries

Consumer Electronics

Background

Clear Sky

Context

Advertising Campaign, TVC / TV Commercial

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