O Boticário
Featured O Boticário projects
This week's top O Boticário projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
O Boticário · Make B
O Boticário launches their Make B Retinol H foundation with a high-concept commercial spot produced by Surreal Hotel Arts. The piece balances product-focused studio shots with abstract visual elements. The film utilizes futuristic, cinematic sets to house its performance sequences, incorporating glowing, planet-like spheres and light beams. This project features live-action technique layered with heavy VFX, creating a polished aesthetic for the beauty product launch.
O Boticário · A Legend Always Recognises Another
O Boticário presents A Legend Always Recognises Another, a cinematic fragrance campaign shot in high-contrast monochrome. The narrative follows a man in formal attire navigating a minimalist architectural landscape defined by stark white columns and deep, dramatic shadows. The film leans into dynamic camera movements and live-action techniques to emphasize a sense of momentum. Post-production elements include intentional light play and sharp focus, with VFX work that captures suspended water droplets to highlight the product reveal. Creative direction was led by AlmapBBDO, with production support from Stink Films São Paulo, DAMA, Norte, Triple A, and The Box Productions. Visual effects were handled by Warriors VFX, while Quiet City Music+Sound managed the score and audio design.
O Boticário · Casa de Vidro
O Boticário explores themes of connection in 'Casa de Vidro,' a cinematic commercial spot centered on the intimacy of a family gathering. The film focuses on the small, observational details of domestic life, showing relatives interacting within a warmly lit, wood-toned interior. Produced by MyMama Entertainment with agency support from AlmapBBDO, the live-action technique emphasizes natural performances and ambient, soft lighting. Sound design by SATELITE AUDIO complements the project’s focus on human interaction, while post-production and VFX were handled by Clandestino Post and NASH.
O Boticário · The Perfect Clash
O Boticário · Mother's Day Love always has a plan
O Boticário · Christmas | Photo Album
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