O Boticário
Make B
Brand
ProjectMake B
Date
Mar 2026
Description
O Boticário launches its Make B Retinol H foundation with a high-gloss commercial campaign that leans into a minimalist, high-tech aesthetic. The film centers on a polished performance, cutting between close-ups of the product and the model against cinematic, low-light environments punctuated by glowing orbital elements. Produced by Surreal Hotel Arts, the work utilizes clean, futuristic visual effects and live-action techniques to emphasize the liquid texture and composition of the foundation. The visual language favors sharp, controlled lighting to highlight the product packaging and the campaign’s sleek production design.
Style
Horizontal, Commercial, Clean, Futuristic
Techniques
VFX / visual effects
Industries
Cosmetics
Color
Pure White
Jet Black
Context
TVC / TV Commercial
Associated creatives
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