O Boticário
Casa de Vidro
Brand
ProjectCasa de Vidro
Date
Dec 2024
Description
O Boticário introduces 'Casa de Vidro,' a cinematic commercial spot focused on the intimacy of a family gathering. The film centers on a domestic setting, capturing quiet interactions and interpersonal connections through a warm, grounded visual lens. Produced by MyMama Entertainment with creative development by AlmapBBDO, the project leans into live-action technique to portray a series of moments around a dining table. The production emphasizes natural performance and a tactile environment, supported by sound design from SATELITE AUDIO and post-production work by Clandestino Post and NASH.
Style
Horizontal, Cinematic, Warm
Industries
Cosmetics
Color
Chocolate
Beige
Background
Living Room
Context
TVC / TV Commercial
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