Nubank
Featured Nubank projects
This week's top Nubank projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Nubank · Office
Nubank's Office project is a corporate video advertisement that leans into surreal imagery to depict a typical workplace scenario. The production utilizes live-action technique paired with VFX to create a visual contrast between mundane office tasks and active, localized flames. Set within a modern workspace, the film captures employees navigating their daily routines with a sense of calm, despite the fires burning on their desks. The aesthetic, characterized by a gritty texture and dramatic lighting, frames the financial sector's routine work in an unexpected way.
Nubank · Hair Salon 25
Nubank's Hair Salon 25 commercial highlights the intersection of service and fintech. Produced by GREATERGOOD, the spot focuses on a busy salon environment, grounding the banking interface within a familiar, professional setting. The film leans into a clean commercial aesthetic, utilizing warm interior lighting and natural tones to transition from human interaction to product utility. By pairing shots of a stylist at work with clear views of the mobile banking app, the production emphasizes the platform's role in modern service-based business.
Nubank · Money Boxes
Nubank's Money Boxes campaign highlights the mobile banking experience through a series of live-action scenes. The commercial centres on a user navigating the application's savings features against a backdrop of outdoor urban environments. Directed with a focus on clean commercial framing, the project employs natural lighting to ground the digital interface in everyday life. Production was handled by GREATERGOOD.
Nubank · Vet :25
Nubank highlights its business banking capabilities in this commercial spot for the fintech sector. The film features a live-action narrative set in a veterinary clinic, focusing on the functionality of the Nubank PJ app. Production duties for this campaign were handled by GREATERGOOD. The execution maintains a clean aesthetic, utilizing horizontal framing to showcase the integration of Tap to Pay technology within the professional banking environment.
Nubank · Z - Pet Shop (BR)
Nubank's latest commercial, 'Z - Pet Shop (BR),' follows an unconventional narrative set across an elevator and a local pet shop. The film utilizes a cinematic, live-action technique to build dramatic tension, contrasting mundane settings with chaotic, high-stakes scenarios involving fire and urgent office documents. Produced by GREATERGOOD, the spot leans into a moody aesthetic, using natural lighting to anchor the action-oriented visuals. The project maintains a clean, deliberate pace to contrast the intensity of the onscreen events.
Nubank · Nubanc By Matt LeBlanc
Nubank leans into comedic storytelling for this commercial campaign featuring actor Matt LeBlanc. Set within a bright, modern residential kitchen, the spot focuses on a lighthearted interaction between LeBlanc and a duck as they navigate a digital banking interface. The project features live-action technique and polished, cinematic framing. Wieden+Kennedy Sao Paulo served as the lead agency, crafting a narrative that highlights the finance brand's accessibility through an approachable, everyday scenario.
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