Nubank leans into comedic storytelling for this commercial campaign featuring actor Matt LeBlanc. Set within a bright, modern residential kitchen, the spot focuses on a lighthearted interaction between LeBlanc and a duck as they navigate a digital banking interface.
The project features live-action technique and polished, cinematic framing. Wieden+Kennedy Sao Paulo served as the lead agency, crafting a narrative that highlights the finance brand's accessibility through an approachable, everyday scenario.
