Noom

Noom · Mute Button

Noom’s commercial spot, Mute Button, features Rebel Wilson in a contemporary residential setting, highlighting the app's health tracking features within a kitchen environment. The film utilizes a live-action technique to bridge the gap between daily routines and digital interface utility. Captured with clean framing and warm golden hour lighting, the production emphasizes the platform's integration into everyday lifestyle contexts. The project was developed by Mekanism Canada.

Noom · Training Wheels

Noom’s 'Training Wheels' campaign, developed by Mekanism Canada, features Rebel Wilson in a lighthearted fitness commercial. The film follows Wilson as she navigates a sunny street on a bicycle outfitted with training wheels, using the scenario to illustrate the brand's approach to habit-forming. Shot with a clean, live-action technique, the production makes use of natural light to establish a bright, approachable suburban atmosphere. The creative focuses on Wilson’s direct engagement with the camera and local pedestrians, reinforcing the project's emphasis on relatable, grounded storytelling.

Noom · GO MICRO

Noom · GO MICRO YETI

Noom · Jan

Noom · Audrey

Noom · Liane

Noom · Rebel Wilson Goes Micro