Noom
Mute Button
Brand
ProjectMute Button
Date
Jul 2026
Description
Noom’s commercial spot, Mute Button, features Rebel Wilson in a contemporary residential kitchen, navigating the app’s digital tracking features while surrounded by snacks. Directed by the team at Mekanism Canada, the project leans into a clean, warm aesthetic to highlight the platform's utility within a domestic setting. The execution utilizes live-action technique and golden hour lighting to capture a relatable kitchen environment. The narrative centers on the intersection of the app’s interface and everyday food choices, maintaining a high-fidelity visual standard across the horizontal video format.
Style
Horizontal, Commercial, Clean, Golden Hour
Industries
Apps & Digital Platforms
Color
Blush
Denim
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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