Noom’s 'Training Wheels' campaign, developed by Mekanism Canada, features Rebel Wilson in a lighthearted fitness commercial. The film follows Wilson as she navigates a sunny street on a bicycle outfitted with training wheels, using the scenario to illustrate the brand's approach to habit-forming.
Shot with a clean, live-action technique, the production makes use of natural light to establish a bright, approachable suburban atmosphere. The creative focuses on Wilson’s direct engagement with the camera and local pedestrians, reinforcing the project's emphasis on relatable, grounded storytelling.
