Noom: Training Wheels
Brand
Date
Jul 2026
Description
Noom’s 'Training Wheels' campaign, developed by Mekanism Canada, features Rebel Wilson in a lighthearted fitness commercial. The film follows Wilson as she navigates a sunny street on a bicycle outfitted with training wheels, using the scenario to illustrate the brand's approach to habit-forming. Shot with a clean, live-action technique, the production makes use of natural light to establish a bright, approachable suburban atmosphere. The creative focuses on Wilson’s direct engagement with the camera and local pedestrians, reinforcing the project's emphasis on relatable, grounded storytelling.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Fitness
Color
Lime
Denim
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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