Noom
Training Wheels
Brand
ProjectTraining Wheels
Date
Jul 2026
Description
Noom’s Training Wheels campaign features actor Rebel Wilson, highlighting the brand’s approach to fitness through a relatable, lighthearted narrative. The commercial, developed by Mekanism Canada, places Wilson on a bicycle fitted with training wheels to illustrate the process of learning new habits. Produced as a live-action commercial, the spot leans into a warm, suburban aesthetic. The cinematography relies on natural light to maintain a clean, approachable visual tone while Wilson engages with pedestrians in a sunny, street-level setting.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Fitness
Color
Lime
Denim
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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